admin flycutycat.com 2023-11-17

What does new energy resources rely on ” conquer ” mainstream con48v motorsumer?

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Consumer buys the change of car apiration, quickened market of Chinese new energy resources to permeate.

According to J.D. The relevant report that Power issues before this shows, 2023, chinese consumer is right of car of new energy resources buy apiration to rise 6 years continuously, achieve 33% .

this pair of joint-stock brands that are dominant with fuel car, it is a huge concussion. Be in especially 100 thousand – market of mainstream of car of 200 thousand yuan of family expenses, joint-stock brand is being held originally 7 into market share, and be in nowadays Biyadi, 0 run below the violent offensive that waits for brand of new energy resources, market share already dropped to 4 into.

The reason with missing share of mainstream fuel car, user of new energy resources gave out the answer, “New energy resources is a trend ” ” the cost that use a car is low ” ” intelligence changes rate tall ” …

Have force of powerful brand appeal, technology the Biyadi of lead dominant position, dimensions expands quickly in mainstream market. Same, picture 0 run to be had so ” tall sex price is compared ” the brand that holds to macrocosm to grind oneself, also greeted market breakthrough. They, quickened new energy resources ” technical equal rights ” the times comes.

Car of new energy resources ” really sweet “

“Is car of new energy resources sweet? “Is car of new energy resources sweet??

If this problem is put before 5 years, certainly will will have one to pile car of new energy resources advocate ” spit groove ” all sorts of problems that encounter. And now, mature gradually as the technology, charge the technology is ceaseless and developmental, establishment of form a complete set is ceaseless and perfect, the everybody acceptance to product of new energy resources rate becomes high. Data shows, 2022, sales volume of market of our country new energy resources achieves 6.88 million, relatively 5 grow 8 before New Year times. Before this year in September, sales volume of accumulative total of car of new energy resources achieves 5.45 million, dimensions expands further in.

What does new energy resources rely on ” conquer ” mainstream consumer?

A variety of evidence make clear, “New energy resources becomes sweet ” already was the fact that does not dispute. Matchless car sought advice from car of many new energy resources advocate, approbate mostly ” better than fuel car ” , be willing to recommend close friends.

These two years, new energy resources is permeated successfully already into market of car of mainstream family expenses. According to analysis of matchless car academy, 100 thousand – market of family expenses of 200 thousand yuan of mainstreams already was new energy resources market of the biggest fractionize. In look forward to of one numerous car, biyadi is the biggest one of person that be benefited. Anew in light of data of sales volume of the sources of energy, there can be one person choose Biyadi in 4 people. “The trademark is well-known scale of degree of tall, sales volume is large, the feeling relies on the chart, cost that use a car quite low ” , have Biyadi car advocate to matchless car so say.

In new power, regard family expenses of main attack mainstream as the delegate of the market, 0 ran to also achieve high speed growth. Be in with 0 racing bike advocate in chatting, “Sexual price compares tall, space big, configuration is pretty good ” wait for an advantage to be alluded often. More 0 run C11 car advocate express to matchless car, “150 thousand yuan or so, 0 run sexual price is compared highest ” .

0 run C11 pure electric car advocate say, what use before is BMW 3 departments, connect everyday diligent go back and forth between 80 kilometers, every month oil expends big essentials 2000 yuan. In view of the cost using a car with oily high car, his home purchased motor-car of a pure report, discover ” daily expense is very low, a month opens 2500 kilometers left and right sides, charge of electricity is filled to use talent in the home 250 money ” . Then, he is decisive sold 3 departments, change bought 0 run C11.

“Electric car just is future, electric car is sweet really ” , main stem of car of a new energy resources gave consumer to emerge to the prime cause of market of new energy resources.

Sexual price compares Or profit, want!

Biyadi, 0 run the success that waits for a brand, invigorated more and more car look forward to to swarm into market of masses new energy resources. Subsequently and those who come is, even more intense competition and involute. Below such circumstance, establish the car look forward to of the body with brand and technology, get consumer is favored more easily.

Most typical case is tesla, by right of in truckload workmanship, complete inn grinds oneself the abidance of technical domain innovates, its already aggrandizement ” technical get a good lead ” label, reduced manufacturing cost again. In Chinese traditional brand, biyadi revealed compose to establish the value that supplies catenary closed circuit to everybody. Analyst of matchless car academy expresses, the palm accuses core component to become car look forward to to fall this, maintain an outlet that supplies catenary stability and card neck.

In new power, 0 running is ” macrocosm grinds oneself + conformity supplies chain ” the person that carry out goes. It is reported, current, 0 run macrocosm grinds oneself 70% above, cover drive of cold report of oil of CTC technology, 200kW, region to control type electron the core technology domain such as electric framework.

This gave 0 run ” add deserve to reduce the price ” the bottom is angry, also be its what compare base oneself upon with sexual price in mainstream market is essential. After all, compare 300 thousand + in high-end market, 100 thousand – the profit of interval of 200 thousand yuan of prices wants a lot of feebler. And, masses consumer buys a car more careful also conservative. Below such circumstance, picture 0 run such ” the person that cross a boundary ” want to divide eat cake, certainly will should be paid frequently inferior enlighten wait for the effort with traditional car greater look forward to.

0 run to be with the technology prop up, provide the product that sexual price compares more through be consumer to offer, opened masses market. Matchless car understands, many car advocate was to contrasting after much money is the same as price product, just chose 0 run C11. “Compare yuan of PLUS space big, lower than price of deep blue S7, more than auspicious the Milky Way pure electrotype is optional ” , 0 run C11 car advocate express.

Still 0 run C11 adds Cheng car advocate 3 advantages that summed up this car: Configure price of tall, sex bigger than tall, space. And bought 0 run the car that C01 adds Cheng edition advocate express, without add boat angst, modelling design is luxurious feeling stronger is to move the main reason that its buy.

“On the technology, have the technology of demand of better contented user only, just be advanced technology. ” 0 run SVP of science and technology, truckload Cao Li of product line controller is like say.

Expand as what sell gauge model, 0 run the 3rd quarter has realized gross profit to become a full member. Before this lets this, be opposite its ” gain is difficult ” oppugn collapse of itself. Not only such, 0 ran to still come true to be outputted through the technology ” make money ” .

Visible, for the car look forward to that sells gauge model to forming, sexual price is compared and gain can hold concurrently.

“Pure report + insert mix ” the market wants to capture

Stride dimensions to change development new level as market of car of new energy resources, ability of gain of look forward to of car of new energy resources will continue to promote. Forecast according to matchless car academy, hopeful of sales volume of market of car of new this year energy resources breaks through 9 million, replace fuel car process quickly.

What does new energy resources rely on ” conquer ” mainstream consumer?

Among them, the market that add Cheng makes new point of growth. This year 1-8 month, sales volume of the market that add Cheng grows 159.08% compared to the same period, add fast outclass is pure dynamoelectric with the market that plug phone. This is meant, deep like Chang’an blue, 0 run travel waiting for carry out ” pure report + add Cheng ” the car look forward to of double technology course, caught up with the good luck that the market that add Cheng extends further.

With 0 run for exemple, delivery capacity was 18202 in October, consign of 1-10 month whole 107029. Although delivery capacity is in new power seniority the 3rd, but its October of 159% add compared to the same period fast want outclass major competitor.

More what is more,the rather that, the 0 sales volume that run are climbing slope continuously as before. According to statistic, 0 run whole locked up thin volume to exceed 20 thousand in October, c series is occupied than exceeding 70% . 0 run car author, president holds CEO Zhu Jiangming concurrently to ever expressed in half annals, predict with current order, 0 run hopeful innovates again in capacity of delivery of the fourth quarter tall. Analysis of the personage inside course of study thinks, series of C of main profit from two super the heat that adds Cheng sells.

On September 20, 0 run the super technology that add Cheng is released, embark in the implementation on C11 and C01. Inside same price interval, this technology has bigger batteries and taller configuration, can accomplish with ” boat of add of pure report of train in excess specified length ” enclothe the complete setting that use a car. Zhu Jiangming expresses, “Province ” be 0 run super the core that adds Cheng, be in ” when be economical, province, save worry ” while, be close to the essence that add Cheng more.

Although 0 run C series jackknife of height of two products price, but in suffer numerous go up with market fixed position have do essence of life to allow an area to lie between. Among them, c11 faces SUV market, and car of C01 criterion fixed position. Matchless car understands from user place, c11 adds Cheng edition car advocate the family that those who take a fancy to is a product is practical, comfortable gender and large space. C01 adds Cheng edition car advocate the athletic feeling that favores a model, costly move and feeling of science and technology.

And ” the long add boat, cost that use a car is low ” it is 0 racing bike advocate the advantage that agrees with. For instance, c01 adds Cheng edition car advocate express, have second went back and forth between 200 kilometers, need not charge, “The big batteries of 43.7kw + family expenses charges picket, it is the plan using a car that instantly fits Everyman most ” . The data shows, 0 run C01 adds course of development of boat of add of pure report of Cheng edition CLTC to be as high as 316 kilometers, integrated add boat is 1276 kilometers, oily bad news but low to 4.9L/100km.

From 0 run the market feedback of the user is knowable, of consumer ” public praise is publicized ” it is to drive a brand to last forward core element. And want those who reach consumer to appeal to beg, the abidance of respect of accurate from the essence that does not open a brand to change to market demanelectric motor kitd judgement, technology investment and accumulate, of cost think those who accuse to wait for integrated element.

For instance, with 0 run the brand of new energy resources that is a delegate, captured development of the market that add Cheng definitely with respect to essence of life ” spring ” . Forecast according to matchless car academy, add hopeful of Cheng market sales volume to break through 1 million next year, become new market blue of great capacity. Like ideal, 0 run to hold the brand that sends an advantage first so, can divide bigger cake probably, increase competitive chip.

Want to know, current, the competition of market of Chinese new energy resources is even more intense, from ” price war ” arrive ” technical war ” , declare publicly of all without exception is worn, new round of knockout is undertaking quickly in. In this process, a batch of new power are washed out in succession or ” Bao Lei ” . Instead Guan Xiaopeng, 0 run the car look forward to that waits to establish a body with the technology, although have trough period occasionally, but the actual strength that grinds oneself by right of macrocosm, lead technical dominant position, can pullback the boat of deviate quickly main channel, what realize sales volume of brand force, market is farther span. (matchless car Xiang Xiufang)

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