Announce of official of look forward to of much home car depreciates car city ebike conversion kitstart shooting end of the year ” price war “

Domestic car sales volume innovated again October tall, among them success of car of new energy resources shines particularly eye. Data shows, produce and sale of car of new October energy resources finishs 879 thousand to mix 904 thousand respectively, grow compared to the same period 16.1% with 27.7% . However after October, pressure of sales promotion of the end of the year of traditional and off-season overlay, make car city ” price war ” light again.

According to ” negotiable securities daily ” the reporter is not complete statistic, up to on November 6, already 4 cars look forward to announces to depreciate this month sales promotion privilege, from October up to now, depreciate the car look forward to of sales promotion amounts to more than 10, there is no lack of among them Biyadi, wisdom oneself, extremely krypton, 0 run wait for model of much money sell like hot cakes, favourable range is top amount to 51 thousand yuan.

AITO of area of Beijing of reporter real spy asks the brand such as bound, good car the door to inn understands, relatively at afore-mentioned car look forward to Guan Xuan depreciates, partial brand still got terminal price ” dark fall ” operation.

“At present the industry has entered phase of year end impulse, because model iteration is fast this year, ‘ price war ‘ intense, dealer inventory circumstance nots allow hopeful. ” multiplies Zhang Xiuyang of secretary-general of alliance of the industry that use a car to express, the competitive sales promotion between car look forward to can form stability to prop up to city of car of the end of the year on one hand, sales volume of city of the car that help strength pounds new high point. But on the other hand, impulse phase as competitive pressure farther aggravate, future can have more car look forward to join sales promotion to depreciate cavalcade, space of profit of look forward to of farther extruding car.

Pressure of sales promotion of the end of the year is steep add

On November 1, biyadi brought leading sheep of car of new energy resources not only sales volume broke 300 thousand good result October, still rolled out favourable activity, include edition of champion of edition of champion of frigate, cowfish, seal and PLUS of the Song Dynasty to wait for marine net inside relevant model, buy that month can obtain cash to touch avoid privilege, among them 07 cash can touch frigate 2000 yuan 20 thousand yuan, namely real privilege 18 thousand yuan.

In fact, biyadi has enough price advantage really. The reporter consults money newspaper shows, before this year 3 quarters, biyadishi shows business income four hundred and twenty-two billion two hundred and seventy-five million yuan, grow 58% compared to the same period; Implementation puts in parent net profit ‘s charge twenty-one billion three hundred and sixty-seven million yuan, grow 129% compared to the same period. However, be like the sales volume target that misses 3 million to reach annual, biyadi must complete 600 thousand freeboard outstanding achievement in two the rest of months.

After close therewith 0 run the car is decided at announcing to fall that month on Novemberebike motor 2 0 run the whole department model such as T03, C01 and C11 can enjoy finance pay interest in the form of a deduction when selling a bill of exchange and choose outfit fund to wait for favourable allowance, highest can amount to 10 thousand yuan. Data shows, october 0 run the car just starts a pay new tall, delivery capacity rises 159% to reach eighteen thousand two hundred compared to the same period.

relatively Yubiyadi depreciates with the 0 big range that run sales promotion, other vehicle look forward to more it is the activity of little scope privilege that has in the light of partial model. The auspicious and subordinate car that get a gram announced a few days ago, finished November get a gram the 08 large sheet that decide a lock are in car of premise of the end of the year, can win 6000 yuan of subsidy that buy a car.

Extremely krypton car respect, the favourable activity that involves much money model from October 16 already open, up to now annual bottom ends. Among them, extremely krypton 001 favourable in a limited time 37 thousand yuan; Extremely krypton X highest privilege can amount to 51 thousand yuan; Extremely 009 privilege can amount to krypton 16 thousand yuan. From extremely the analysis of sales volume circumstance of krypton instantly, extremely the year end difficulty that krypton means 140 thousand to realize consign is not little, this also makes depreciate this range is the biggest is sales volume model of X of brunt pole krypton.

Additional, the Europe below division of Great Wall car pulls a brand, when Europe pulled edition of lightning cat dark night to appear on the market on October 31, also announcing before November 30 Europe pulls lightning cat is the model rolls out 30 thousand yuan completely in a limited time cash privilege and the multinomial rights and interests that buy a car.

Open of car look forward to spends type to depreciate

A few days ago, ” negotiable securities daily ” reporter real spy Beijing AITO asks a bound much door inn, see car, advisory crowd swarm an exhibition hall, change paragraph M7 to make the model that consumer pays close attention to most among them. Disclose according to the salesperson, AITO asks a bound M7 is in mid-autumn, during 11 pairs of sections buy car rights and interests with the 2nd round, roll out activities of 33 thousand yuan of favourable rights and interests with 30 thousand yuan respectively. Ask the bound released M7 to raise level of subsidy of Che Chao period again at present, the new M7 user that pays surely greatly is finished before November 30, 2023 namely, if carry Che Chao period to press,exceed day of number to will obtain cash allowance, subsidy level is everyday 200 yuan, supreme 10 thousand yuan.

During visitting, the reporter still notices, the channel terminal inn that good car is in partial area also was rolled out considerably favourable policy. “We did not release an official to fall, but the insurance allowance that buys a car to be able to enjoy 10 thousand yuan now, 10 thousand yuan license plate allowance, 5000 yuan maintain allowance and allowance of 6000 yuan of displacement, highest depreciate extent has 31 thousand yuan. ” rational thinks car salesperson to tell a reporter, calculate accordingly, the price of ideal L7 is less than 300 thousand yuan, the price after L8 privilege also comes forward 300 thousand yuan only.

Terminal considerably ” dark fall ” besides, still partial car look forward to chooses to release bonus ahead of schedule in afore-mentioned price link. For example, steam banner falls on brand-new wisdom oneself LS6, its appear on the market price of rights and interests relatively the price is opened to booking to play detective fully before this nearly 20 thousand yuan; G9 changes this Qian Xiaopeng of the paragraph appear on the market price photograph also falls greatly than the price since old money 46 thousand yuan.

Zhang Xiuyang thinks, car look forward to or bright or depreciate silently yield benefit, central purpose is short-term inside growth of implementation sales volume and city are occupied rate, alleviate product inventory pressure, but also can squash at the same time space of profit of car look forward to and accrual. Come with tesla, colourful He Xiaopeng car is exemple, suffer first half of the year car city ” price war ” influence, gross profit leads 3 cars look forward to first half of the year whereabouts range is distinct, the first, 2 quarters all drop compared to the same period 10% the left and right sides.

From the point of market whole, “It is better September that market demand may be compared November, predict retail volume annulus is compared increase 10% the left and right sides reachs 2.1 million. ” Lang Xuegong of current association deputy secretary-general tells Chinese car the reporter, but take leader plant to reach annual task goal return profit end of the year, agency is obliged to depreciate sales promotion, of new car price play detective ceaselessly, can make gain pressure promotes continuously. (Gong Mengze of our newspaper reporter)

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